Literature review The Concept of Green Marketing - UK Essays Concerns have been expressed by manufacturers and customers about the environmental impact of products during recent decades. Customers often link green marketing with terms such as recyclable, refillable, ozone friendly and environmentally friendly Polonsky, 1994 and Li, 2008.
Green Marketing A Study of Consumer Perception and. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be “green” or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. This paper highlights the consumers’ perception and preferences towards green marketing practices and products with the help of a structured questionnaire. A study was conducted on 106 respondents. High level of awareness about green marketing practices and products was found among the consumers.
Literature review The Concept of Green Marketing Indian marketers are also realizing the importance of the Green Marketing Concept. Literature review The Concept of Green Marketing Disclaimer This work has been submitted by a student. This is not an example of the work produced by our Essay Writing Service. You can view samples of our professional work here.
Green Marketing Mix A Review of Literature and Direction. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns.
Green Marketing A Study of Consumers’ Buying Behavior in. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. Green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed
Literature Review Green Marketing Biotechnology Marketing This paper highlights the consumers’ perception and preferences towards green marketing practices and products with the help of a structured questionnaire. High level of awareness about green marketing practices and products was found among the consumers. Literature Review Green Marketing - Free download as Word Doc.doc, PDF File.pdf, Text File.txt or read online for free.